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Jonathan Robinson

User Experience Designer

A talented and experienced graphic designer with comprehensive front-end web development skills and a flare for user experience.

About Noodleboot

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Noodleboot is Jonathan Robinson's playground. It's where some of the things he loves collide: writing, designing, mark-up and coding.

And why call it noodleboot? Apple Macintosh built a fearsome brand name with no more than one food item and one article of clothing, so why fight it?

Read the Stories

You can read the stories by clicking here.

Some of the stories contained on this site are only excerpts from larger texts. Should you be interested, you can find out more about each text by clicking the 'about' button next to the 'prose' button, underneath the picture.

Noodleboot on Twitter

You can follow noodleboot on twitter by clicking here.

More about Jonathan Robinson

Should you be excessively interested you can find out more about Jonathan by clicking here.

More about the Site

All design, prose, HTML, CSS & Javascript were created by myself on top of the HTML5 boilerplate template.

Jonathan Robinson

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  • 19 years of graphic design across web, video and print media.
  • 9 years of experience designing for the IPTV industry using front end web development skills.
  • 5 years of customer account management.
  • 3 years experience of working within an agile environment and a love of team work.
  • 3 years experience of creating video content.
  • An ideal bridge between the creative world of the designer and the technical world of the developer.


  • 08/90-06/93: University of Gwent
    B.A. (Hons) degree in Graphic Design: Upper second
  • 08/89-06/90: Cardiff Institute of Higher Education
    Diploma in Foundation Studies of Art & Design: Merit
  • 08/82-06/89: Bishop of Llandaff High School
    'A' levels: 3 (A, C, D), 'O' levels: 11 (A x 3, B x 6, C x 2)

Employment History

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Xumo, IPTV Company

11/10 – 05/13: Lead User Interace Designer

The television user interface I designed was used by Panasonic to demonstrate their vision of the future of TV in their keynote presentation in the Consumer Electronics Show, Las Vegas 2013.

  • Working in a SCRUM environment, my team and I gathered requirements from the Product team to create wireframes which explained how the user would interact with the proposed service (on STB, PC, tablet and smart phone) using keyboard, mouse, touch-screen and remote control input.
  • Adobe Creative Suite was used to design the layout, look & feel and branding.
  • These designs were employed along with After Effects to create either a video demonstration of the UI in action, or an HTML/CSS3/Javascript mock up to trial user navigation and test usability.
  • The video or mock-ups were available to engineering and testing teams to help clarify expectations.
  • Created websites supporting the product as well as the Noodleboot website as a personal project.

Move Networks, IPTV Company

11/06 – 11/10: Lead User Interace Designer

Move used adaptive rate technology to deliver an IPTV service over the top of the Internet to provide a rich multimedia experience for consumers on their television, computer and mobile screens. I took full responsibility for creating UI designs for both the virtual and physical set top box, overseeing a small team to implement the designs.

  • Gathering requirements from the Product team, my team and I created wireframes to explain how the user would interact with the proposed service (on STB, PC, tablet and smart phone) using keyboard, mouse, touch-screen and remote control input.
  • Adobe Creative Suite was used to design the layout, look & feel and branding.
  • I converted approved designs into HTML templates styled with CSS. Alternate CSS was created for PAL, NTSC and widescreen resolutions.
  • If the device allowed, CSS3 transformations and animations were included to offer a richer user experience.
  • Co-ordinating with the engineering team, I reported any bugs to be fixed before the application is handed over into the formal testing phase.

Rubberband Design, Graphic Design Agency

110/01 - 11/06: Director/designer

Rubberband Design was a multi-disciplinary design agency, that latterly specialised in branding and web design. As the owner and sole employee, I had full responsibility for managing all customer accounts including:

  • Oliver Goldsmith Sunglasses: Refreshed their brand and created all marketing literature and website material for their 2005 re-launch.
  • Mossbourne Community Academy: Creation of their school logo for this flagship City Academy.
  • Warner Bros: Creation of DVD media and packaging for several titles including ‘Tom Jones Live at Cardiff Castle’.
  • Staedtler: Created marketing literature for several product lines.

I was also fully responsible for:

  • Initial conversations about requirements and managing the relationship in general.
  • Delivery of cost estimates.
  • All design and production of corporate identities, websites, printed media, video and DVD media.
  • Hiring and managing contractors.
  • Invoicing and book keeping.

Yes Television, IPTV Company

01/99 - 10/01: Lead Graphic Designer

Yes Television was a pioneering IPTV company using multicast to deliver a video on demand service to customer set top boxes. As a member of the design department I was responsible for creating:

  • On-screen branding and video identities for areas within the Yes Television IPTV service.
  • Promotional stings for video content available to subscribers.
  • The look and feel of internal web based tools.
  • Promotional marketing literature (desktop publishing).
  • Liaising with printers.

Mintel International, Marketing Intelligence Company

08/06 - 01/99: Lead Graphic Designer

Mintel International is a London based leading supplier of market intelligence. As the graphic designer within the marketing department, I was responsible for:

  • Creating and maintaining the corporate identity.
  • Creating and maintaining company websites.
  • Producing all printed promotional and business literature.
  • Liaising with printers.

Mott MacDonald, Engineering Consultancy

01/94 - 08/96: Graphic designer

At the time of my employment, Mott MacDonald was the second largest management, engineering and development consultancy in the world. As a graphic designer within the marketing department, I was responsible for:

  • Maintaining the corporate identity.
  • Producing all printed promotional and business literature including their 1995 Annual Review.
  • Liaising with printers.

Other Information

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  • I enjoy writing and am currently venturing into the world of the novella (see the noodleboot stories).
  • I take an active part in the community and volunteer with The Lighthouse Group once a week to mentor local primary school pupils with behavioural issues.
  • I take full responsibility for my son's addiction to Lego.
  • A full and clean UK driving licence.